Hello. My name is J. Kirk Feiereisen. I am roaster and owner of Yo el Rey Roasting located at 1217 Washington Calistoga, CA. 94515. Yo el Rey Roasting is the first and only solely Fair Trade, Organic, single origin, micro-roastery and retail coffee shop in Calistoga and or the Napa Valley.
Yo el Rey Roasting is a seasonal, sustainable, independent, artisan, socially, humanistically, and environmentally conscious, micro-roastery and retail coffee shop.
Our beans are roasted to a medium-ish roast profile to lock in the essential oils and unique, intrinsic flavor complexities of geographic origin. Meaning, we roast into the caramelization (Browning) stages and stop prior to the carbonization (Burning) stages. By roasting this way, the coffee beans are especially flavorful minus the added charred or metallic burn taste in the cup left by the high-temperature, dark roasting process.
There is local underground art for sale on the walls with lines of poetry scratched in between. A large comfortable sofa, an eclectic small library, free WIFI and cool beat jazz and reggae in the speakers.
We are open seven days 6:30am – 8pm.
I have started this blog to let everyone know there is finally a Fair Trade, Organic, Micro Roastery in the Napa Valley. Yo el Rey Roasting opened it’s doors September 13, 2008. I have been a roaster for 6 years. Yo el Rey means: “I the King,” in Spanish. It is an allusion to Picasso.
I was awarded a 92 point score on my Ethiopian Yrgacheffe Roast Profile by coffeereview.com, late 2009. Because of that score I/Yo el Rey Roasting was featured in the 2010 March/April issue of Roast Magazine. Yo el Rey Roasting can also be found in an article on America’s favorite micro roasteries in Imbibe Magazine. Yo el Rey Roasting was voted Best Cafe/Coffeehouse 2010 by reader poll in The North Bay Bohemian News Paper.
We are dedicated to roasting and serving the true origin of coffee flavor.
“Any work aspiring to be art however humble should carry its justification in every line.” -Joseph Conrad
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